Induction: Advertising Persuasive Methods

HUMOUR



The persuasive technique used in this advert are humour and punishment because it shows the 'advantages' of having a child; they show it by embarrassing the father.

We can see from the advert that it is promoting condoms as it says at the end, making people buy it for certain situations.

This would make the audience buy condoms because the advert gives us a point of view of how it is to have a child.


and the fact that people that have children can relate to the situation. 






EMOTIONAL APPEAL





On this advert the technique used is emotional appeal which is associating to a positive energy, this shows that wearing Nike trainers help you improve your skills if you are a sporty person.

This advert is promoting the product from the brand Nike which is a very well known brand; they use people who are fit and sporty to exhibit the shoes, that we can see that are flexible and most comfortable for certain types of exercise.

BANDWAGON







This advert is presented by the celebrity Drake which is one of the most is known worldwide and he is promoting the product 'Sprite Zero'. This advert is not very convincing but the ,meaning behind it is that if you drink sprite you can be as cool as Drake as a Hip-Hop singer.

him drinking the drink makes it seem like the drink makes him or motivates him to sing, the word spark used in the advert could mean energy.

PUNISHMENT/ FEAR








This advert is quite hard to understand because it hasn't got many words on it, but if you watch it carefully we can understand that it is fighting against death penalty in many countries, and the message behind it is that people are all the same, which is represented in candles; meaning that we are weak and powerless as humans.


At the end, all of the candle humans melt which could mean that no matter who we are, what we did, and how right we could be to end someone else's life, we are all going to die soon. In other words, life is short and we don't know when we least expect, our life is gone so, no need to have death penalties.


EXPERT








This advert uses the persuasive method called expert because it is using a celebrity which is Cristiano Ronaldo, the fact that he plays football that makes him catch all the dust from the ball and sweat and etc., knowing that he is a public figure, appearance counts a lot and using a good brand shampoo is essential.


using a celebrity like Ronaldo makes the product reach a wider range of audience/ consumers to buy it, specially his fans. They would probably want to use the same shampoo brand as their idol.




TESTIMONIAL






This advert is testimonial because there are people witnessing their difficulty finding a good car dealer that they were looking for, and saying how it was a 'big problem'; maybe overreacting but it shows to the audience that you can finally found a company where u can make deals with.


REPETITION