Coca Cola Advert

Coca Cola Advert

 

DENOTATION:

This image denotes a young man in his 20s playing a guitar and holding a coca cola zero. The point of focus in this picture is the coca cola bottle; it is the point of focus because it is the first thing the audience sees, it is not blurred as the background.

Location/ Lighting - it looks like the man is outdoors and its rainy, this could be a post-production technique. The lighting is artificial as we can see.

Props- the props used are the Coca Cola bottle (hierarchy) the guitar, rings, and bracelets; this reinforces the fact that he is a teenager/ young adult, which may be main consumers.

The fact that the background is blurred makes the bottle be the point of focus and makes the audience see it before any other thing in the image.

Costume- the youngster is just wearing a common outfit.

The slogan is quite known by the consumers of Coca Cola, is used in a sans serif font and small sizing but in white which is easy for the audience to read in a dark background.

And finally the logo, which is in red and white in a handwriting font; we all know about the Coca Cola logo because it is the one that used red and white and even without reading it, the audience can get the idea that this product is from this company.

 

CONNOTATION:

The text ‘taste the feeling’ means that you do more than just drinking the product, you feel some kind of ‘energy’ or tasting emotions; this text could also make people want to drink it more.

Because the young man is a guitarist it could mean that Coca Cola gives you energy, also the water cuticles make the product look fresh, cool, makes the audience thirsty. The rain could also connote sweating, implying that the guitarist is wasting the energy he has a lot of adrenaline due to the Coca Cola.  

The props used could also connote the man being cool for the fact that he’s drinking Coca Cola; in other words; “Drink Coca Cola, it will make you look cool”.

The colours used on the logo which are white and red connotes, power, energy and excitement, the colour red also stimulates an appetite which is a colour used a lot when branding food or drinks.