Headphones poster

Photography Studio Induction

When arrive at the studio everything will probably be switched off. we plug in the cables to the outlets. the switch on the lights, fix the tripods, move to wherever we  best like.


stay 5/6ft away from the background so that the shadow does not blend in.


there are three lightings:
key light/main light
fill light
backlight/ hair light


lowest setting: not much flash


the black balloons are called soft boxes


monochrome/ black and white
vivid/ colour

REECCE

Shop in Westfield where the character is going to pass by and see people

Headphones Pitch

Call Sheet

Call  Sheet No:     1

Production: Headphones Production company: Headphones

Co-Producer: Leticia, Collins, Rares

Director: Collins

1st AD:

Crew  Call: Estimated wrap: 24th September

Shooting  Date: 25th September

*** See movement order 1 and attached map *** Location: Stratford/ Westfield Location contact:  +44 (0)203 371 2300

*** NO SMOKING ON ANY SET ***

SET

*SCENES

PAGES

CAST  Nos

LOCATION

establishing shot of Westfield

1

1

3

Stratford

cutting rate of 1 sec somewhere

2

1

3

Stratford

second cutting rate somewhere

3

1

3

Stratford

third cutting rate somewhere

4

1

3

Stratford

fourth cutting rate somewhere

5

1

3

Stratford

close up shot getting headphones with wires from his bag

6

1

2

Stratford

mid shot of him struggling to detangle the wire

7

1

2

Stratford

high shot of him going into the shop to buy wireless headphones; low shot of him coming back from the shop with new headphones

8

1

1

Stratford

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Rares on his way to somewhere

N/A

N/A

2

A lot of people walking, noise, disturbing him

N/A

N/A

3

Rares walking in different places

N/A

N/A

4

Noise chases him

N/A

N/A

5

Gets to detangle the old headphones with wires

N/A

N/A

6

Goes into the shop buys new wireless headphones

N/A

N/A

7

puts it on and calms down

N/A

N/A

CAMERA / LIGHTING

PROPS / DESIGN

Natural light on the outside

Wireless headphones Headphones with wire bag phone

COSTUME / MAKE UP

CATERING

No Make-up Causal Clothes Vans

Drink

NOTES:

 

Research the brief (Headphones) task 2

Cast List

The people that were involved with the film were:
- Rares representing the main character (headphoner)
- 7more friends

Crew List

Director: Collins
Assistant Director & Editor: Leticia
Camera man: Leticia/ Rares
Actor: Rares

Psychographics

TV Advert Analysis (Pepsi Generation)

PEPSI GENERATION ADVERT




  

The persuasive method used in this advert is expert and repetition, that is because the very famous 'King of Hip-Hop' which was/ is Michael Jackson is used in the advert to represent a consumer of the product; which was a very good idea since at that time he was recognized worldwide and had a lot of fans. The idea was 'if my idol consumes this product, I will also consume it' in other words, drinking Pepsi would make you as cool as Michael Jackson. Also the music lyrics created keeps on repeating. And finally testimonial is also used because a celebrity is used to be represented as a consumer as Pepsi.

'You're a whole new generation
You're a whole new generation
You're a whole new generation
You're a whole new generation'


This method is often used to get stuck into the audience's minds which looks like it worked very well on some people including me.

Format: The Pepsi Generation was the theme of an advertising campaign for Pepsi-Cola, a U.S. brand of soft drink that launched in 1963 as the result of a slogan contest.

Setting: The street is the location where the scene takes part, I believe that the street was used because in most of Michael Jackson's music videos the streets are where majority of the scene take part, the audience already knows what kind of place the singer acts. Also to imply that Pepsi was at the time sold everywhere, including, corner shops and smaller shops.

Plot: This advert is about Pepsi which in the time was in competition with coca cola and it is interesting to the audience for the fact that they use children which could mean that the drink makes you  feel young or energetic, and also use Michael Jackson to attract more people to buy Pepsi instead of other drinks.



Performance: The performance was by MJ and the little group plus the children group dancing to MJ's 'Billie Jean's' instrumental with a whole new lyrics based on Pepsi Generation.

Costume: all of the actors are using punk jackets and glasses makes the audience this information makes the audience see that this advert is quite old for us that are watching now (2018) and links with a cool punk style of music.

Props: Such as radio, cups, bottles, gloves are used to make the scene more complex. 

Diegetic/ Non-diegetic Sound: the diegetic sounds heard are the car horns, game machines from the shops. The only non-diegetic sound heard is the instrumental of the music.


Editing: The cutting rates in the video are constant and less than a second. Also there are a lot of cuts on action since the whole advert consists on dancing.


Camera Terminology:  the establishing shots are often used in this advert and this helps the audience see where the scene is taken and all that is within the space. With this, the camera man shows the place and the actors dancing freely.
In 0.58 there's a birds eye view angle. 


The intent message is Michael Jackson is cool because he drinks Pepsi instead of other drinks. So if you want to be cool drink Pepsi as your idol does. The advertisement agency that made this commercial is BBDO. Right now Pepsi do not work with BBDO but during the time this advertisement was made they had a contract. During this time Pepsi and coke were having a cola wars, where both hiring celebrities and making commercials to make people buy either  coke or Pepsi. what the advertisement don't say is that both beverages are extremely unhealthy and if you drink too much you could get severely sick as it is full of chemicals and high in sugar.

DENNOTATION:

In the advert video we see young adults and children consuming the drink and dancing to the sound, that could be pointing out the target audience.
We see the actors dancing and living the moment happily and with a lot of energy.

We can view shots such as close ups (0.05), high shots (0.10), mid-shots (0.13) long shots (0.24) there is also a low angle shots in between 0.40 and 0.44 which suggests that Michael Jackson which is the actor shown is more powerful/ significant than the child.

CONNOTATION:



"You're a whole new generation
You're dancin' through the day
You're grabbing' for the magic on the run"
The words used on this verse about being a 'new generation' connotes that we are the generation who now have Pepsi (something that the so called older generation didn't take advantage of) to consume, in other words, Pepsi came to innovate.   


"You're a whole new generation
You're loving' what you do
Put a Pepsi in the motion
The choice is up to you, heeey

You're the Pepsi generation
Guzzle down and
Taste the thrill of the day
And feel the Pepsi way
Taste the thrill of the day
And feel the Pepsi way"


The last two verses connotes energy being spread through Pepsi drinkers and that makes our day 'happier' and more energetic.
Billie Jean was probably a very popular song by MJ at the time, as it is a vivid and vibrant/ bouncy song, using it to release with Pepsi makes a big impact and meaning which is Pepsi giving people adrenaline.

Print Advert (Lay's)

LAY'S ADVERT



DENNOTATION:
 
This Lay's advertisement contains a few packets of crisps which we can see that they have different structures such as; wavy, plain and etc. this shows to the audience that this company makes more than one type of crisps.


There are also different flavoured foods at the background which might be the foods that we as a consumer could combine which such crisps.


We also have a plain colour at the background which is yellow makes the image energetic maybe.


And finally there's the text which looks like a button in a more darker colour than the background.


CONNOTATION:


Lets start from the background, which is in a plain colour (yellow), yellow implies freshness, happiness and positive energy. The colour yellow is often used for food and drink brands because is more relatable for the audience as well as red and blue are also used for this kind of brands. Using this colour at the background could be connoting that eating Lays will make you happy and energised.




There is a palette right at the front as well which is very eye catchable; the meaning behind it could be that: as we know, palettes are often arranged to mix paintings; so, using the pallet with the text "Do us a flavour" and using different flavoured food in it, could be that the consumers are free to create their own 'Lay's flavours' and mix whichever ingredients they want.


the editing technique used at the back of the crisps which is the white shaded bit, makes the crisps stand out more and being the point of focus; this is reinforced by the vibrant and vivid colours used on the crisps packets.
we can find the logo in all the packages and also on the chopping board. The colours yellow and red connote

Coca Cola Advert

Coca Cola Advert

 

DENOTATION:

This image denotes a young man in his 20s playing a guitar and holding a coca cola zero. The point of focus in this picture is the coca cola bottle; it is the point of focus because it is the first thing the audience sees, it is not blurred as the background.

Location/ Lighting - it looks like the man is outdoors and its rainy, this could be a post-production technique. The lighting is artificial as we can see.

Props- the props used are the Coca Cola bottle (hierarchy) the guitar, rings, and bracelets; this reinforces the fact that he is a teenager/ young adult, which may be main consumers.

The fact that the background is blurred makes the bottle be the point of focus and makes the audience see it before any other thing in the image.

Costume- the youngster is just wearing a common outfit.

The slogan is quite known by the consumers of Coca Cola, is used in a sans serif font and small sizing but in white which is easy for the audience to read in a dark background.

And finally the logo, which is in red and white in a handwriting font; we all know about the Coca Cola logo because it is the one that used red and white and even without reading it, the audience can get the idea that this product is from this company.

 

CONNOTATION:

The text ‘taste the feeling’ means that you do more than just drinking the product, you feel some kind of ‘energy’ or tasting emotions; this text could also make people want to drink it more.

Because the young man is a guitarist it could mean that Coca Cola gives you energy, also the water cuticles make the product look fresh, cool, makes the audience thirsty. The rain could also connote sweating, implying that the guitarist is wasting the energy he has a lot of adrenaline due to the Coca Cola.  

The props used could also connote the man being cool for the fact that he’s drinking Coca Cola; in other words; “Drink Coca Cola, it will make you look cool”.

The colours used on the logo which are white and red connotes, power, energy and excitement, the colour red also stimulates an appetite which is a colour used a lot when branding food or drinks.

Induction: Advertising Persuasive Methods

HUMOUR



The persuasive technique used in this advert are humour and punishment because it shows the 'advantages' of having a child; they show it by embarrassing the father.

We can see from the advert that it is promoting condoms as it says at the end, making people buy it for certain situations.

This would make the audience buy condoms because the advert gives us a point of view of how it is to have a child.


and the fact that people that have children can relate to the situation. 






EMOTIONAL APPEAL





On this advert the technique used is emotional appeal which is associating to a positive energy, this shows that wearing Nike trainers help you improve your skills if you are a sporty person.

This advert is promoting the product from the brand Nike which is a very well known brand; they use people who are fit and sporty to exhibit the shoes, that we can see that are flexible and most comfortable for certain types of exercise.

BANDWAGON







This advert is presented by the celebrity Drake which is one of the most is known worldwide and he is promoting the product 'Sprite Zero'. This advert is not very convincing but the ,meaning behind it is that if you drink sprite you can be as cool as Drake as a Hip-Hop singer.

him drinking the drink makes it seem like the drink makes him or motivates him to sing, the word spark used in the advert could mean energy.

PUNISHMENT/ FEAR








This advert is quite hard to understand because it hasn't got many words on it, but if you watch it carefully we can understand that it is fighting against death penalty in many countries, and the message behind it is that people are all the same, which is represented in candles; meaning that we are weak and powerless as humans.


At the end, all of the candle humans melt which could mean that no matter who we are, what we did, and how right we could be to end someone else's life, we are all going to die soon. In other words, life is short and we don't know when we least expect, our life is gone so, no need to have death penalties.


EXPERT








This advert uses the persuasive method called expert because it is using a celebrity which is Cristiano Ronaldo, the fact that he plays football that makes him catch all the dust from the ball and sweat and etc., knowing that he is a public figure, appearance counts a lot and using a good brand shampoo is essential.


using a celebrity like Ronaldo makes the product reach a wider range of audience/ consumers to buy it, specially his fans. They would probably want to use the same shampoo brand as their idol.




TESTIMONIAL






This advert is testimonial because there are people witnessing their difficulty finding a good car dealer that they were looking for, and saying how it was a 'big problem'; maybe overreacting but it shows to the audience that you can finally found a company where u can make deals with.


REPETITION