Print Advert (Lay's)

LAY'S ADVERT



DENNOTATION:
 
This Lay's advertisement contains a few packets of crisps which we can see that they have different structures such as; wavy, plain and etc. this shows to the audience that this company makes more than one type of crisps.


There are also different flavoured foods at the background which might be the foods that we as a consumer could combine which such crisps.


We also have a plain colour at the background which is yellow makes the image energetic maybe.


And finally there's the text which looks like a button in a more darker colour than the background.


CONNOTATION:


Lets start from the background, which is in a plain colour (yellow), yellow implies freshness, happiness and positive energy. The colour yellow is often used for food and drink brands because is more relatable for the audience as well as red and blue are also used for this kind of brands. Using this colour at the background could be connoting that eating Lays will make you happy and energised.




There is a palette right at the front as well which is very eye catchable; the meaning behind it could be that: as we know, palettes are often arranged to mix paintings; so, using the pallet with the text "Do us a flavour" and using different flavoured food in it, could be that the consumers are free to create their own 'Lay's flavours' and mix whichever ingredients they want.


the editing technique used at the back of the crisps which is the white shaded bit, makes the crisps stand out more and being the point of focus; this is reinforced by the vibrant and vivid colours used on the crisps packets.
we can find the logo in all the packages and also on the chopping board. The colours yellow and red connote